Vaster
Vaster had a positioning problem that was really a perception problem: a fully integrated mortgage company operating in Miami's luxury real estate market, competing against brands with far more visual credibility.
I led the rebrand from the ground up, new logo, brand guidelines, and a complete collateral system across brochures, digital and print ads, and social media strategy. The goal was to build a visual identity that could hold its own in the same conversation as the luxury developers and international buyers it was serving.
