To promote the series launch, Prime Video presented a collection by Hugo Lombardi (Julian Arango) during Paris Fashion Week 2024. The creative force behind this collection was the renowned Colombian fashion designer Andrés Otálora.

In my role, I contributed to the overall creative direction, social media strategy, acted as a liaison with the European events agency, art directed the pre-event photoshoot, and designed various collateral materials such as save-the-date, invitations, welcome cards and social media posts, among others.

25 years after the success of the original 'Betty La Fea,' which inspired multiple adaptations, including America Ferrera's 'Ugly Betty,' Amazon Prime Video is reviving this iconic show.

Betty La Fea

Amazon Prime Video’s

Client: Amazon Prime Video

Events Agency: Mondolirondo

Event Photography & Video: Thomas Lee Smith Photography

Pre-event Photography: Juan Pablo Gutierrez

Venue: Shangri-La Paris

Press: Remezcla / HOLA! / Forbes / El Espectador

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