Zumba® Fitness has yearly conventions around the world in which a pop-up shop is created to display their seasonal collections.  

For the launch of the winter collection in London and Orlando we created a full retail experience. 

 

My roll was to concept, designed and produced all signage and collateral materials as well as the overall retail experience. 

 

Enticement Design
Enticement Design
ZUMBA® WEAR LONDON & ORLANDO POP UP STORES
Enticement Design
Ilian Velasco
Ilian Velasco
Enticement Design
Ilian Velasco