For the launch activation, Amazon staged a fictional fashion show at Paris Fashion Week — presenting Hugo Lombardi's collection as if the show's world had crossed into reality. My role spanned the full creative operation: overall creative direction, social strategy, liaison with the European events agency, art direction of the pre-event photoshoot, and design of all collateral including invitations, welcome cards, save-the-dates, and social content.

The result was covered by Forbes, HOLA!, Remezcla, and El Espectador — a campaign that earned press without paying for it, because it was built on a genuine cultural insight.