Marketing floor plans are professionally designed layouts created specifically for real estate sales and marketing materials. Unlike architectural drawings, which are technical documents meant for construction, marketing floor plans are crafted to communicate lifestyle, flow, and scale at a glance. They appear in sales brochures, pitch decks, websites, sales gallery panels, and digital collateral. They are designed to help buyers visualize themselves living in the space.

Architectural drawings are technical documents full of construction notes, measurements, and symbols that mean nothing to a buyer. Marketing floor plans take that same information and transform it into a clean, elegant visual that communicates the feel of a home. Custom furniture is placed thoughtfully, the layout is simplified for clarity, and everything is styled to match the project's brand. The result is a plan that sells, not just informs.

We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.A first draft is typically delivered within 72 hours of receiving finalized architectural files and brand guidelines. Larger packages with multiple unit types are scoped individually with an agreed timeline at the start of the project. Rush delivery is available upon request.

You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

Every project is quoted individually based on the number of unit types, complexity, and deliverable formats required. Reach out at hello@ilianvelasco.com for a custom quote.

Yes. The majority of my work is with luxury residential developers and real estate marketing agencies in Miami and South Florida, including projects in Miami Beach, Brickell, Edgewater, Wynwood, and Fort Lauderdale. I also work with developers and agencies across the US and internationally.

Absolutely. Every floor plan is designed to fit seamlessly within your existing brand identity — using your typography, color palette, graphic language, and layout conventions. If your project does not have brand guidelines yet, I can develop a floor plan template that establishes the visual standard for the entire marketing program.

Yes. Most projects include both a branded version for buyer-facing materials and an unbranded version for broker distribution. Both are delivered in print-ready and digital formats sized for the channels you need.

Yes. I work with real estate marketing agencies on a white label basis, delivering floor plans under your brand with full confidentiality. White label projects carry a 15% service fee. If you are an agency looking for a reliable floor plan partner for ongoing or project-based work, reach out to discuss how we can work together.

You will need to provide the finalized architectural drawings in PDF or high-resolution scan format, along with any brand guidelines, logo files, typography, and color references. It is important that architectural plans are fully approved by the architect of record before work begins, as changes to the underlying plans after work has started are treated as new scope.

Yes. While I am based in Miami and specialize in the South Florida luxury market, I work with developers and agencies across the United States and internationally. Everything is handled remotely and delivered digitally, so location is never a limitation.