Missoni Baia asked a specific question: how do you market a 57-story luxury tower to international buyers when the brand's equity is entirely in fashion — not real estate?

Working at Fortune International Group, I led digital campaign conceptualization and execution for the full sales cycle. The creative approach leaned into Missoni's iconic visual language — the patterns, the color, the Italian sensibility — and translated it into content that spoke to a luxury buyer who might never have bought a Missoni dress, but wanted to live inside one.